By S. Reeves Morris.
Take a moment and think about the websites that you go to most often. Now think about the graphics on those sites. You might think immediately of a particular color scheme that coordinates with the company’s logo. Or you might think of a particular image that displays a service that the company provides. Perhaps you think about the way products are displayed. And in some cases, you may not be able to picture any graphics at all. Madison graphic design varies a lot in style and approach, but if you want to get the most out of your website, you need to decide what you want out of your graphic design.
If you’re looking for examples of good graphic design, Madison is an excellent place to begin. The websites of several Madison businesses make great use of this element in helping users to identify the business and get the most out of their online experience. And that’s the point of all this web development stuff, right? The customer.
The definition of graphic design means different things to different people. But most professional graphic designers will call your attention to five basic elements.
Balance
One thing you will observe in high-quality websites is their ability to balance information, navigation, and graphics on a page. The page should not feel too heavy on one side or the other, nor should it be top heavy. Yes, you need to think about how visitors will view the page, taking into account their tendency only scroll when they have to, but when you look at the page as it appears on the screen, does it look balanced or does one thing overpower?
Rhythm
Okay, you’re thinking to yourself, ‘Rhythm in a website?’ Yes, this is an essential element of a good web design. How do your elements move from one to the other? Is there an effortless flow of information? As your eye moves across the page, think about how you progress from one area to the next and assess if you have good rhythm.
Proportion
This is imperative to websites that are user-friendly. If you have ever been on a site that has content written in tiny, dark blue font, you know that proportion is vital to return visitors. On the other hand, don’t cram huge graphics on a page. Either shrink them to fit or go without.
Dominance
While you want there to be balance and proportion, you also need to be clear about what items should be emphasized on the page. If you want to draw attention to the navigation bar with links to affiliates, you need to highlight this. If you want the customer to take note of the great search feature you installed at the top of the page, put it where it can be seen and use appropriate graphics to make it a dominant element.
Unity
If your page looks like a mishmash of stuff from several different websites, you may have trouble getting your main point across. Similarly, if each successive page has a different format or color scheme than your homepage, you lose the unity of the site. To be successful, keep to a uniform graphics style, font, and color scheme.
About the Author: This article was written by S. Reeves Morris. Mr. Morris runs the Internet technology company New Media located in newmediamadison. (
newmediamadison.com
), which for 11 years has been dedicated to hel
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